We create tasty, irresistible nutritional vitamin gummies to empower millennials and adults with good health unlike other supplement formats that are boring, or bad-tasting. We offer a wide range of over-the-counter products that resolve their chronic health issues and seamlessly fit into their lifestyle, suiting their convenience with something as easy as chewing gummies twice a day. Our current portfolio includes products like Gorgeous Hair and Nails, Jaw-Dropping Skin, Dapper Hair and Beard, Beach Body, That Time Of The Month and Blessful Sleep which have been loved by our customers for almost 5 years.
We’re all set to create a ‘Power World of happiness with good health by launching 40+ variants, such as multivitamins, calcium, detox, and kids' care, and catering to a wide audience suffering from nutritional deficiencies at affordable price points.
An easy solution that fits in the lifestyle of today’s consumer, clinically tested, 100% vegetarian, gluten-free, gelatin-free, and cruelty-free, certified by FSSAI and FDA-compliant, making them safe for consumption and suited for preferential requirements of the Indian and international markets with sustainable brand ethos and eco-friendly business operations. Our gummies are manufactured in the best pharma-grade facilities certified by GMO with utmost precision that does not require individual pillow packing and can survive Indian climatic conditions with a shelf life of 18 months and temperature tolerance up to 40* C.
Startup Description
Founded in 2018, Power Gummies revolutionized the nutraceutical industry with chewable, tasty, and effective vitamin-packed supplements in the form of Gummies in pursuit of health powered by happiness and backed by Science. We envision putting our OTC nutraceutical products in every household and becoming a part of their everyday lifestyle. We’re present across all major eCommerce platforms, emerging as the #1 Bestseller on Amazon in the gummy vitamin category.
Product Screenshots
Business Model
We, at Power Gummies, believe that when a health regime is simple and delicious, it’s easy to follow it to success. And because good health leads to great confidence, happiness follows naturally. That’s why, unlike traditional products, our vitamin-packed supplements are not messy, invasive, or complicated. Instead, our Power Gummies® are chewable, tasty, and effective,! Our primary business model is D2C through website. We're also available on major E-commerce platforms and offline stores.
Customers
based in
India, Southeast Asia, Europe
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Teams
Dr. Ravinder Kumar
R&D Chief Officer
Kapil Mittal
Chief Strategy Officer
Ankita Chaudhary
Chief Operating Officer
Shantnu Srivastava
National Sales Head (Offline)
Why did you decide to start this
company?
This company was started on the strong belief that nutrition does not have to be difficult. Hence the eureka idea of introducing chewable vitamin gummies as a format in India.
Are all the founders full-time on this
project?
Yes
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